Our Story

I’m Palak Patel, a Registered Nurse in Edmonton, Canada, with deep roots in the diamond trade. A few years ago, when I set out to buy a ring, I couldn’t find anything that matched my taste, quality, and budget. Instead of settling, my entrepreneurial spirit took over. Growing up in Surat, India - where 90% of the world’s diamonds are traded, I had seen the business up close through my father, a diamond merchant. I knew I could do better.

So I flew back home, researched the diamond market, and started sourcing the finest stones directly from Surat. What I found became the foundation of our brand: unmatched quality, exceptional craftsmanship, and fair pricing.

In 2022, Madhur Diamonds was born, a brand built on the belief that fine jewelry should be accessible without compromise.

But I didn’t build this journey alone.

• Jay – Marketing Head
  Jay is the creative voice of our brand. He ensures our story reaches people around the world and helps us connect with customers in the most meaningful way.

• Parth – Manufacturing Head
  Parth leads our team of artisans. With his expertise in fine jewelry craftsmanship, he ensures every piece is made to perfection, carrying forward our mission of quality and elegance.

Together, we form a team united by one vision: to create jewelry that brings timeless beauty and luxury within everyone’s reach.